The Drink Exchange EPOS integration

Prices Displayed on Screens Around the Bar

The Drink Exchange experience is built around visibility. Drink prices can be shown on TVs around the bar, allowing customers to see which prices are rising, which are falling and when to buy.

This creates a natural talking point across the venue and helps customers engage with the event. Instead of a static drinks menu, the venue can offer a live pricing experience that encourages customers to stay involved throughout the evening.

Create Memorable Bar Events

Create Memorable Bar Events

For pubs, bars and clubs, events are an important way to bring people in, keep customers engaged and give them a reason to return. The Drink Exchange is designed as an event driven system that can be used for regular themed nights, student nights, midweek promotions or special occasions.

By turning drink pricing into part of the entertainment, venues can create a more memorable experience without changing the core way they serve customers.

Encourage Customer Interaction

The Drink Exchange gives customers something to respond to during the night. Watching prices move can influence what people buy, when they order and how they talk about the event with friends.

This can help create a more sociable atmosphere around the bar. Customers are not just choosing from a fixed list of prices, they are reacting to a live experience that changes as the night develops.

Support Revenue Growth

Dynamic pricing can help venues influence buying behaviour and encourage sales across a wider drinks range. By changing prices based on demand, venues can promote certain products, create urgency and encourage customers to try drinks they may not have chosen otherwise.

For hospitality businesses, this can support stronger revenue opportunities during events and help make quieter trading sessions feel more exciting.

Ideal for Bars, Pubs and Clubs

The Drink Exchange is particularly well suited to venues where atmosphere, entertainment and drink sales are central to the customer experience. Bars, pubs, student venues, late night venues and clubs can all use the integration to create a lively event format.

It can also be useful for venues looking for a fresh promotional idea that goes beyond standard discounts, happy hours or fixed drinks offers.

Automatic Price Updates on TouchPoint Terminals

Manually changing prices during a busy event would be difficult and risky. The Drink Exchange integration helps remove that pressure by allowing prices to change automatically on ICRTouch terminals.

This means staff can keep serving customers through TouchPoint while the pricing system handles the live updates. It helps reduce confusion at the till and supports a more reliable event experience.

Reduce Manual Setup and Staff Pressure

A successful event should not make service harder than it needs to be. Because The Drink Exchange works with the EPOS system, staff can continue using familiar processes rather than managing separate price lists or manual calculations.

This helps reduce training requirements and gives teams more confidence during busy events. Staff can focus on serving customers while the system supports the changing prices behind the scenes.

A Unique Promotional Tool for Venues

Many hospitality businesses use promotions to increase footfall, but customers can become used to standard offers. The Drink Exchange provides a more distinctive option by turning pricing into part of the entertainment.

This can help venues stand out, create social interest and give customers a reason to talk about the night. For bars and clubs that rely on atmosphere, that added engagement can be valuable.

Works Alongside Your Existing EPOS Setup

The Drink Exchange integration is designed to work with ICRTouch, meaning venues can add the experience without replacing the core EPOS system they already use.

This makes it a practical option for businesses that want to create more engaging events while keeping their till operation familiar, stable and easy for staff to manage.

Setup and Local EPOS Support

At BCG EPOS, we can help connect The Drink Exchange with your ICRTouch EPOS system, making sure the integration is configured correctly and ready to support your venue events.

We provide practical advice, professional setup and ongoing local support, helping bars, pubs and clubs use their EPOS system to support more engaging promotional experiences.

Why Choose The Drink Exchange EPOS Integration

The Drink Exchange EPOS integration gives bars, pubs and clubs a more interactive way to manage drink promotions and create memorable venue events. By connecting dynamic drink pricing with ICRTouch terminals and screen displays, businesses can encourage customer engagement, influence buying behaviour and support a smoother event workflow.

For venues that want to create a different kind of drinks promotion, BCG EPOS can provide the setup and support needed to make The Drink Exchange integration work properly from day one.